Thursday, April 20, 2006
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Ever seen this candy before? heller? If I offer you this candy, would you take it with no hesitations at all?ung totoo? Even if I wanted a candy so much, thanks but no thanks n lng. I don't know the reason behind this silly name but as far as I could trace back the lessons of Kotler...the brand name greatly affects how the consumers perceive the product even before using or in this case, tasting it. Sayang I didn't taste the candy I should have satisfied my curiosity instead. I wouldn't be surprised next time around I'll see a candy named...toyo...o kaya patis...Its becoming a trend that brand names are getting weirder just to catch attention...If I were a product manager I'll create a candy named "anghang". Since there are sweet, salty, sour candies around...its about time to have a spicy candy. Pwedeng instant spices sa food, o kaya give it to your gf during a date for some aphrodisiac...hehehe then for a commercial jingle I'll use the "anghang" version of my humps which was popularized by 89.9 TM. Astig. The song never fails to bring a smile on my face everytime it is played at the radio station. Can't wait to give you my anghang candy...especially to those peeps I hate so much...:)

spoke at : Thursday, April 20, 2006

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